Introduction of Home Staging
Have you ever visited someone’s home and thought how warm and inviting it was? Or maybe you saw a house on a TV show or magazine and were really impressed. You immediately began to fantasise about living there or went online to discover ways to make your own house look like that. That’s the purpose of home staging, though it’s a little more commercial.
An empty house is really just a set of walls and doors. It can feel cold and unfriendly, especially if it’s of poor repair. As you walk into this vast, uninspiring space, it can be hard to see yourself living in it. Home staging solves this problem.
What is Home Staging
Staging is the process of decorating and furnishing an empty space in preparation for rent or sale. It turns a shell of a building into a vibrant homely area that anyone would be happy to spend time in. Many realtors work with professional stagers to prepare their properties.
Benefits of Home Staging
Home staging has three main benefits.
- One, it speeds up the sale or rental by giving potential customers a clear vision that they can engage with. They can touch the walls, feel the fabrics, sit in the seats, or test the beds. They can look at the furnishings and compare it to their own property, seeing how and where it could fit into this overall design.
- Two, it helps realtors earn their commission because it makes the property more appealing and therefore more likely to close. For many realtors, the longer the property stays on the market, the more it costs them regarding time and money, so swift sales are preferred and staging guarantees that.
- Three, it offers a live showroom for stagers and their sources. Many times a potential tenant or buyer will fall in love with the staged home and want it as is, which results in sales for the furniture and electronics that had been used to stage the home.
Who Does Need Staging Furniture
Staging furniture is rarely purchased by the realtor because there’s no surety that the customer will want it. Usually, the stagers and realtors rent the furnishings for the duration of the sale process. They have an eye and ear for design, so they collect a wide range of materials or make rental deals with quality suppliers.
A good stager will deliver the products to the premises, install them, and remove them once the deal is closed. They will also be willing to extend the furniture lease at reasonable terms in case the property doesn’t move as fast as anticipated.
Staging is a comprehensive process but not a permanent one, so the team will only use the kinds of items that can be removed if need be. So, for example, they are unlikely to paint walls or install wallpaper, but they can put in chairs, tables, rugs, and electronics.
The true skill of a home stager is in their attention to detail. They will look at the space and think about the kind of people who are likely to be interested in this home. Then, they will furnish it to appeal to the target. This might include personal touches like creating a man cave, children’s bedrooms, or crafting nook, or a home office.
If the home is in a high-end suburb, staging may include landscaping. This is a more permanent feature, so it’s often risky. If the buyers don’t like the way it’s done, it can’t be undone so it could end up costing the realtor a sale.
On the other hand, gated communities often have strict rules on landscaping and development, so staging the front and back yards could be a good way to show the buyers what they’re getting into. The landscaping cost is often incorporated into the selling price.
Another important element in staging is to make the house look inhabited. You don’t want to create a sterile showroom effect. You want it to look like people live there, and therefore show the customer that he or she would be happy there as well. When you approach a staging agency, you can explore their showrooms and pick out the items you’d like.
Alternatively, you can hire their in-house designers to set up a style for you. As a realtor, this can be helpful, because you can leave the décor to the professionals and focus on what you do best – closing that deal. After all, specialisation is the true foundation of capitalism so that it will work out best for everyone, including the customer.